In essence, web design refers to both the aesthetic portion of the website and it’s usability. Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website.
HOW WE DO
Web Designing - A closer look
Our web designers always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. Next, they start creating wireframes and finally move to the design stage.
They also use several basic design principles to achieve an aesthetically pleasing layout which also offers excellent user experience.
What design priciples that we work upon:
It’s important for our web designers to create a balanced layout.
In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements.
Using the correct proportion of each is critical to achieving a balanced website design.
In color theory, contrasting colors are ones placed opposite one another on the color wheel.
Web design offers a few other areas where contrast is applicable.
Our designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.
We touched on this a bit when discussing contrast.
Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout.
It’s important to note that if you emphasize everything on the page you end up emphasizing nothing or you may end emphasizing everything but nothing is actually emphasized.
Imagine a page in a book where 80% of the content is highlighted in yellow…does anything really stand out?
This is the time to take a look at that Information Architecture for direction in which we actully needs to work upon.
Also called repetition or rhythm. Consistency is a critical web design principle.
For example, clean and consistent navigation provides the best user experience for your website visitors.
Unity is the relationship between the various parts of the website layout and the composition as a whole.
Based in the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories.
Categorizing the elements give a clear idea to the user and improves the user experience overall.
Web Development – A Closer Look
Our Web developers, sometimes called programmers, take the design created and build a fully functioning website.
To put it (very) simply, think of the design as a non-interactive “picture” of a website.